Switched On masterclasses return for green tech firms

A fully-funded three-part business development programme designed for green technologies and services firms in Greater Manchester is back for a new cohort in Autumn 2020.

The Switched On masterclass programme was developed by GC Business Growth Hub to specifically respond to the needs of SMEs in green technologies and services sector.

The programme is delivered in three parts, each focused on a different topic. The new cohort for 2020 will be delivered remotely via Zoom over six morning sessions, starting at the end of September:

  • Switched On to Business Planning, 29 September and 2 October: An introduction to user-friendly techniques to create compelling business plans and value propositions

  • Switched On to Sales, 6 October and 9 October: Practical tips and take-home tools designed to create a winning sales strategy

  • Switched On to Marketing, 13 October and 16 October: Advice on building a focused and effective marketing strategy.


A broad mix of companies have benefitted from the programme to date. They include Ligero Design, a manufacturer of bespoke LED lighting solutions in Oldham. Director Ashley Hulme said: “The Switched On masterclasses helped us take a holistic approach to sales and marketing, and we’re already seeing the incredible results of implementing the skills that we acquired during those sessions.”

Ric Frankland, founder of Fabric CIC, a social enterprise established to simplify and fast-track community co-housing projects, said: “The masterclasses provided me with the information and skills needed to develop a robust business plan and secure funding for the start-up. I also developed a sales and marketing strategy to raise Fabric CIC’s profile and drive the organisation forward.”

Dr Andrew Read, founder of Walking Projects Plus CIC, said: “I found the masterclasses really valuable. It surprised me to discover just how many established businesses there are in this sector in Greater Manchester, and it was great to make new contacts.”

For more information about the programme, click here.



Posted under General Interest, Training Courses and Networking Events, Energy and Renewables, Environmental Services, Environmental Technologies and Waste and Recycling on 23 September 2020