National ‘Love Water’ campaign launched


Businesses and the public are being asked to help protect the UK’s water resources for future generations as part of a major campaign launched by more than 40 stakeholder organisations.

In contrast to severe wet weather in recent weeks, the UK is facing much hotter and drier summers in future because of climate change. Combined with a growing population, this is putting increasing pressure on water supply.

‘Jaws of death’

According to the Environment Agency, the UK already has less available water than most other European nations, with the average person using a staggering 150 litres per day.

Earlier this year, the chief executive of the Environment Agency, Sir James Bevan, warned that the UK was facing the so-called 'jaws of death' - where water demand surpasses supply - in around 20-25 years.

In response, the Environment Agency, Water UK, Ofwat and a long list of other environmental groups and organisations in the water industry have launched ‘Love Water’ - a national campaign to raise awareness and work with businesses and consumers to reduce water wastage.

‘Everyone has a duty to act’

The campaign is inviting companies to get involved by supporting the campaign and pledging to do their bit to save water and protect the environment by reducing pollution and waste. The campaign’s long-term ambition is to make water-saving part of business’ operational and corporate responsibility targets.

“Most people agree that water is a precious resource but too often we take it for granted and don’t see how our actions have a direct effect on the local rivers, lakes and beaches we all care about,” Sir James Bevan explained.

“We know that everyone has a duty to preserve and protect water and the campaign will also work with industry, water companies and other regulators in the longer-term to cut down on wastage.”



Posted under Water Efficiency and Effluent Management and Climate Change and What it Means to You on 7 August 2019